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​INDEPENDENT INSURANCE BROKER

Local Pure
Insurance Agent

South Lake Agency compares Pure Insurance and 20+ carriers to find you the best options for your insurance needs in the Twin Cities & Minnesota.

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Pure

Your preferred local Pure Independent Insurance Broker

Compare 20+ Carriers
Local Minnesota Team
No Broker Fees
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Coverage available at Pure Insurance with South Lake Agency

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Jewelry

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Looking for the best way to secure coverage with Pure insurance?

South Lake Agency makes it easy. As your trusted independent insurance broker, we work directly with Pure —alongside 20+ other top-rated carriers—to ensure you get the right policy at the best available rate. Our team takes the time to compare options, explain coverage in plain language, and tailor protection to your unique needs.

By letting South Lake Agency handle your Pure quote, you gain the advantage of expert guidance, personalized service, and the peace of mind that comes from knowing you have the right coverage—without the stress of shopping around yourself.

Some background on Pure Insurance
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PURE, or Privilege Underwriters Reciprocal Exchange, was created in 2006 to provide a more specialized insurance model for successful individuals and families with higher-value assets. The company focuses on homes, automobiles, jewelry, watercraft, collections, and significant personal liability exposures, with an emphasis on proactive risk management and high-touch service. PURE maintains an A (Excellent) financial strength rating from AM Best and is supported by Tokio Marine Group. Its member-focused reciprocal structure, high-net-worth expertise, specialized claims service, and risk-management resources make PURE a distinctive alternative to standard personal-lines carriers.

− What is the easiest way to get a Pure insurance quote in Minnesota?

South Lake Agency can help you get a Pure insurance quote while also comparing coverage and pricing with other insurance companies. As an independent insurance agency serving the Twin Cities metro and communities throughout Minnesota, we work with more than 20 insurance carriers, allowing you to compare options without contacting multiple companies yourself.

+ Can South Lake Agency help me get insurance from Pure?

Yes. South Lake Agency works with Pure and can help you review available coverage, discounts, and insurance options. Because we are an independent agency, we can also compare Pure with other carriers to help you find coverage that fits your needs and budget.

+ Is it better to buy Pure insurance through an independent insurance agent?

Working with an independent agent gives you the ability to compare Pure with other insurance companies instead of being limited to a single carrier. South Lake Agency can help explain coverage differences, identify available discounts, and assist with policy changes, billing questions, and claims throughout the life of your policy.

+ I already have Pure. Can I switch my insurance agent to South Lake Agency?

In many cases, existing customers can move the servicing of their Pure policies to another authorized agency without changing their actual insurance coverage. Carrier requirements vary, so contact South Lake Agency and we can determine what options are available for your current Pure policy.

+ Does South Lake Agency only quote Pure insurance?

No. South Lake Agency is an independent insurance agency representing more than 20 insurance carriers. We can compare Pure with other companies based on price, coverage, discounts, and eligibility. Our goal is to find the right fit rather than steer every customer toward the same insurance company.

+ What types of insurance are available through Pure?

Coverage availability varies by carrier, state, and individual eligibility. Depending on the products offered by Pure, options may include home, auto, condo, renters, landlord, umbrella, recreational vehicle, and other personal or commercial insurance. South Lake Agency can help determine which Pure products are available for your specific needs.

+ Can South Lake Agency compare Pure with other insurance companies?

Yes. This is one of the primary advantages of working with South Lake Agency. We can compare Pure with other insurance carriers we represent and review differences in premium, deductibles, coverage limits, endorsements, and available discounts. This allows you to compare your options instead of choosing an insurance company based on price alone.

+ How do I file a Pure insurance claim or make a payment?

South Lake Agency can help point you in the right direction for Pure claims, billing, and policy service. You can also use the carrier resources on this page to access Pure's claims, payment, and customer service options directly. If you're unsure where to start, contact our team and we'll help.

+ Why use a local Pure insurance agent?

A local independent agent gives you a person to contact when you have questions about your coverage rather than relying entirely on a call center. South Lake Agency serves clients throughout the Twin Cities metro and communities across Minnesota, helping with quotes, policy changes, coverage reviews, claims questions, and insurance comparisons. If Pure is no longer the best fit at renewal, we can also review options from other carriers.

AAA
American Modern
Cincinnati
Foremost
Honeycomb
Markel
Progressive
Safeco
USLI
ASI
Badger Mutual
Dairyland
Geico
Integrity
National General
Protective Life
Selective
Universal
Acuity
Banner Life
EMC
Hagerty
Liberty Mutual
Nationwide
Pure
Stillwater
West Bend
Allstate
Chubb
Encompass
Hartford
Main Street America
Pacific Life
Root
Travelers
Westfield
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When you go directly to Pure, you can only compare the products, coverage options, and pricing available from that carrier. South Lake Agency gives you access to Pure and 20+ other highly rated insurance carriers, allowing us to compare coverage, limits, deductibles, and premiums on your behalf.

By shopping a broader insurance marketplace, we can help you find strong protection at a competitive rate instead of limiting you to a single company. You still have the opportunity to choose coverage from Pure, but you also gain the flexibility to compare it with other carriers and find the option that best fits your needs.

With an independent insurance broker, you do not receive just one quote—you receive personalized guidance and multiple options.

An infographic of the client lifecycle at South Lake Agency including purchase, service, and claims.
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Speak with your local Pure agent by calling 952-856-5500 or starting a quote today
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